Customer Communications Management Overview Underscores CCM’s Ability to Migrate Core System Output to Digital
London and New York –Jan. 24, 2019 – Smart CommunicationsTM, the leading cloud-based platform for enterprise customer communications, today announces what it believes is further validation of its Conversation Cloud strategy as evidenced by its inclusion in Forrester Research’s January 2019 report, Now Tech: Customer Communications Management, Q1 2019. The report cites Smart Communications as the only vendor among the listed large and mid-size vendors profiled with a primary focus on both PaaS/SaaS and interactive. It posits that customer communications management products can improve customer experience, personalize service communication, handle highly regulated documents, and convert paper communication to digital.
“We believe that this report aligns precisely with our vision of helping enterprises make their digital transformation smarter,” said James Brown, CEO of Smart Communications. “Though our ability to deliver high volumes of structured communications remains unchanged, since our start we’ve pioneered the modern customer communications platform to be a cloud-based enabler for personalized, interactive communications at scale. We remain confident that this differentiated approach delivers future-proof solutions for companies committed to more efficient, more empowered customer experiences.”
According to the Forrester report, as consumers’ communications expectations evolve, “old correspondence systems are consolidating into modern interactive CCM platforms” which will be offered as communications-as-a-service, be provided as a managed service with providers responsible for a complete solution; as a hybrid split between on-premise and cloud; or as a PaaS solution with CCM software and infrastructure.
The report also encourages companies to “[not] be slow to move CCM to cloud ecosystems” and notes that there is enthusiasm to embrace cloud ecosystems such as Amazon Web Services. Further, it points out that CCM can “help the transition to digital through easy-to-use tools to create interactive statements, correspondence, and welcome kits, which will convince reluctant customers to move away from getting paper.”
Smart Communications now supports its SmartCOMMTM, and SmartCOMMTM for Salesforce solutions on the AWS infrastructure, in addition to its already available cloud offering via co-located data centers and its hybrid-cloud option. Its cloud-based technology empowers business users to easily create interactive communications using tools such as Smart Components, which enable drag-and-drop capabilities to deliver image carousels, video and audio controls, social media toolbar, accordion widgets, lightboxes, and sidebar menu functions – all readily embedded in a real-time customer communication.
“We are thrilled to begin the year knowing that we are so well-positioned for what Forrester believes to be the future of customer communications management,” Brown added.
About Smart Communications
Smart Communications™ is the leading cloud-based platform for enterprise customer communications. As the only cloud solution ranked as a Leader in Gartner’s Magic Quadrant for Customer Communications Management, more than 350 global brands – many in the world’s most highly regulated industries – rely on Smart Communications to make multi-channel customer communications more meaningful, while also helping them simplify their processes and operate more efficiently. This is what it means to scale the conversation. Smart Communications is headquartered in London and New York and serves its customers from offices located across North America, Europe, and Asia Pacific. The company offers a range of solutions including SmartCOMMTM, SmartCOMMTM for Salesforce, and SmartDXTM. To learn more, visit smartcommunications.com.