About the eBook
Customer Communications Management in a Digital World
Consumers are more comfortable managing their finances online now than ever before. To deliver the experiences customers desire, financial institutions must up their game and take a more digital-first approach to their customer interactions. As a result, the future of CCM for financial services means shifting from Customer Communications Management to Customer Conversations Management.
Download this Celent report today to learn more about the changing role of CCM solutions in shaping customer experience.