Scaling the Conversation

Insight to Drive More Meaningful Communications

How Re-imagining Communications Can Deepen Member Engagement for Health Insurance Carriers

By | News, Thought Leadership

Brian Damiani, MBA, CHCIO, Founder and CEO, Wendigo Advisors
In my nearly twenty years working with health insurance carriers I have seen an amazing number of good things come to pass. From the increasing adoption of new technology to the adjustment to value-based reimbursements and the ACA/Medicaid expansion efforts that brought insurance to those who traditionally did not have access. This year will be no different with many companies dealing with new interoperability requirements and benefit changes related to COVID-19. Having an insider’s perspective allows me to see the good side of the health insurance market more easily than most.

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Having SMARTER Customer Conversations Requires Forms Transformation

By | News, Thought Leadership

James Brown, CEO of Smart Communications
It was less than one year ago that we announced we had acquired Intelledox. We knew at that time that this decision would allow us to empower our customers to deliver the smartest, most interactive communications possible, throughout the entire customer lifecycle—from acquisition to servicing, and every interaction in between. Today, we are making that vision a reality for companies that want to bring to their customers a customer-centric, digital-first experience that is truly rewarding.

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From Legacy to Flexibility: 3 Benefits of a Cloud-based Customer Communications Management Platform

By | News, Thought Leadership

Chris Murphy, Senior Director of Product Marketing at Smart Communications
Digital transformation is obviously a key priority for nearly all strategic leaders today, but companies have been experimenting with new digital ways of conducting business for decades. Yet, its importance has never been so keenly felt. Even well before COVID-19 IDC predicted that 80 percent of revenue growth by 2022 will depend on digital offerings and operations. However, when it comes to customer communications, many companies are still using a combination of business intelligence applications, home-grown document processors, and manual document templates to manage their customer communications.

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How to Deliver “High-Touch” Digital Experiences in Wealth Management

By | News, Thought Leadership

Neal Keene, Field CTO at Smart Communications
Financial services firms, particularly those in wealth management, pride themselves on providing “high-touch” services to clients. Agents and advisors often meet customers in person, and then spend hours understanding their needs, family relationships and goals, before working to create customized plans. Building a long-lasting relationship based on trust is key to success and certainly requires a personal touch.

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How Insurance Companies Can Thrive in the New Normal

By | News, Thought Leadership

Larry Hogan, Account Executive at Smart Communications
So far in 2020, insurers have had to find unique ways to quickly respond and adapt to a unprecedented level of disruption. The good news is, depending on the approach, 2020 also brought an unexpected opportunity for insurers to be champions for digital change – setting an example for how digital transformation should be embraced when we settle into a new normal.

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